My UI UX
Journey

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PROFESSIONAL EXPERIENCES

Crafting My Career

Professional Experiences
Experiences
Education

Senior UI/UX Designer

Jan 2024 – Present | Full-time, Remote

Legal Doctrine is a pioneering legal tech startup that aggregates and provides online access to legislations, regulations, and court decisions across Africa, starting with Algeria. Utilizing advanced AI algorithms, the platform offers a powerful search engine and automated legal monitoring system, making complex legal data accessible and usable.

As the Senior UI/UX Designer, I lead the product design team in overhauling the platform’s user experience. My role involves collaborating closely with cross-functional teams, including product managers, developers, and stakeholders, to align design strategies with business goals and user needs. I am responsible for developing a scalable design system and driving UX research to inform design decisions.

  • Platform Redesign: Spearheaded the complete redesign of the flagship product, resulting in a 35% increase in user engagement and a 20% boost in conversion rates.
  • Design System Development: Created a robust, scalable design system, ensuring brand consistency and streamlining the design process across all platforms.
  • Client Base Expansion: Conducted competitive analysis and implemented UX/UI improvements, contributing to a 15% expansion of the client base.
  • Cross-functional Collaboration: Led strategic workshops with stakeholders and the CEO to align user needs with product vision and business objectives.
  • Managed the design team, providing mentorship and fostering a collaborative environment that promotes creativity and excellence.
  • Conducted in-depth UX research and usability testing to inform design improvements.
  • Ensured seamless design handoffs to the development team, maintaining high standards of implementation.
  • Kept abreast of industry trends and integrated best practices into the design process.
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UI/UX Designer

Nov 2023 – Present | Part-time, Remote

Foxcode specializes in creating innovative digital solutions across various industries, with a focus on transforming client ideas into functional and user-friendly products.

As a UI/UX Designer, I contribute to the design department’s mission by creating intuitive and engaging user interfaces across various sectors. I collaborate with remote teams to ensure that designs meet user needs and business goals while adhering to project timelines.

  • Diverse Interface Design: Designed user interfaces across fintech, eCommerce, lifestyle, and SaaS sectors, enhancing user satisfaction and retention.
  • Loan App Improvement: Led UX research for a Loan app, identifying user pain points and refining the user journey, resulting in an 18% increase in user retention.
  • Design System Creation: Developed a comprehensive UI design system, improving efficiency and consistency within the design team.
  • Collaborated with remote teams, ensuring adherence to design standards and project deadlines.
  • Provided UX guidance during product launches, gathering real-time user feedback for continuous improvement.
  • Stayed updated on emerging design trends and technologies to enhance product offerings.

Product designer

Feb 2023 – Jan 2024 | Full-time, on-site

Weoneit is a dynamic startup focused on developing web and mobile applications, specializing in design, digital marketing, and communication. The company excels in creating visually appealing and user-friendly solutions that help businesses effectively engage with their audiences.

As the Head of Design, I was responsible for leading the visual identity rebranding process and delivering high-quality UI/UX solutions for multiple external client projects. My role included managing the design team, mentoring junior designers, and collaborating with cross-functional teams to align design initiatives with business objectives.

  • Client Satisfaction Improvement: Delivered UI/UX solutions that led to a 60% increase in client satisfaction and enhanced project success rates.
  • Brand Recognition Enhancement: Led the rebranding efforts, creating a new visual identity that significantly boosted brand recognition.
  • Team Leadership: Mentored junior designers, elevating the overall quality and consistency of design deliverables.
  • Oversaw the rebranding of the company’s visual identity, designing all graphic assets including logos, business cards, and social media content.
  • Managed multiple client projects, ensuring timely delivery of high-quality design solutions aligned with client objectives.
  • Collaborated with product managers, developers, and stakeholders to ensure cohesive and effective design strategies.
  • Introduced new design systems and processes, reducing design turnaround times by 25%.

Product designer

Jan.2022 - Jan.2023

Legal Doctrine is a pioneering legal tech startup that aggregates and provides online access to legislations, regulations, and court decisions across Africa, starting with Algeria. Utilizing advanced AI algorithms, the platform offers a powerful search engine and automated legal monitoring system, making complex legal data accessible and usable.

As a Product Designer, I focused on enhancing the user experience and workflow efficiency of the platform. My responsibilities included redesigning the user interface, developing a comprehensive design system, and implementing CRM solutions to streamline processes.

  • UI Library Development: Created a detailed UI library, reducing design and development time by 20% and ensuring brand consistency.
  • Productivity Boost: Enhanced departmental workflows with CRM solutions, significantly increasing productivity across various teams.
  • User Engagement: Improved user retention by refining the platform based on usability testing and user feedback.
  • Conducted extensive user research to understand user needs and pain points.
  • Collaborated with cross-functional teams to ensure designs met business requirements and user expectations.
  • Implemented automation tools to streamline product updates and enhance efficiency.
  • Provided training and support to team members on new design systems and tools.
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UI/UX & Graphic Designer

Oct 2020 – Dec 2021 | Full-time, Remote

KSM-IT Consulting is a digital services company specializing in custom IT development, including websites, mobile applications, and software solutions. The company offers personalized digital projects tailored to client needs across various industries.

As a UI/UX and Graphic Designer, I was responsible for designing and developing user-friendly and visually compelling interfaces for the company’s digital products. I ensured that the user experience aligned with business objectives while maintaining design consistency across platforms.

  • Izeelogo Platform: Led the UI/UX design, visual identity, and interface development for both web and mobile versions, enhancing the overall user experience.
  • Motion Graphics Creation: Developed engaging motion graphics and 2D animations, improving user interaction and engagement.
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  • Conducted user research and usability testing to inform design decisions and optimize the user experience.
  • Created design assets such as icons, illustrations, and graphics to enhance visual appeal.
  • Ensured adherence to brand guidelines and design consistency across all digital products.
  • Collaborated closely with development teams to ensure feasibility and timely delivery of designs.

UI/UX Designer

2019 – 2021 | Freelance, Remote

As a Freelance UI/UX Designer, I partnered with various clients to craft functional, user-centered interfaces. I took a personalized approach to each project, ensuring that client requests were met with high-quality work that aligned with their brand and business goals.

  • Vereatable: Designed an intuitive interface for a platform that allows users to easily order homemade dishes. Created both web and mobile versions, ensuring a consistent, user-friendly experience across devices.
    Web Version Presentation | Mobile Version Presentation

  • BaridiMob Challenge: Redesigned the BaridiMob app, addressing usability issues to improve the overall user experience.
    Case Study and Diagnosis | Rebranding

  • Just Train: Designed the logo, branding, and mobile app for a fitness platform that helps users find gyms and track progress.
    Presentation

  • Sordify: (Details to be provided later)

Vereatable
BaridiMob
Just Train
  • Delivered high-end UI/UX solutions that aligned with client objectives and enhanced the user experience.
  • Managed multiple projects, ensuring timely delivery and maintaining consistent communication with clients to exceed expectations.

Communication & IT Manager

Jun 2018 – Sep 2020 | Full-time, On-site

Lompi Group is a multifaceted company operating across various sectors. The company required comprehensive communication and IT solutions to streamline operations and enhance its market presence.

As the Communication and IT Manager, I was responsible for managing the organization’s communication strategies and IT infrastructure. My role included web development, graphic design, and providing guidance on IT-related matters to staff and management.

  • Digital Presence Enhancement: Developed and launched websites for the company’s sectors, increasing online visibility and engagement
  • Brand Identity Creation: Designed visual graphics for both digital and print media, strengthening brand identity across different company sectors.
  • Managed and maintained the company’s IT infrastructure, ensuring smooth and efficient operations.
  • Developed websites using WordPress, tailoring them to meet specific business needs.
  • Created a variety of marketing materials, including flyers, banners, social media content, and email templates.
  • Provided support and training to staff on communication tools and IT systems.
Tools in Action
Languages
  • English : Fluent
  • French : Fluent
  • Arabic : Native
Designing with Purpose
  • Design Core Qualities
  • Emergent leadership
  • Adobe Creative Suite
  • Prototyping
  • Graphic design
  • Interaction design
  • 2D Motion Design Basics
  • CMS websites develepement
  • HTML/CSS/JS basics

ADDITIONAL EXPERIENCES

Expanding My Horizons

Participated in MENAMUN

Jul.2019

Provided media coverage as a photographer and videographer,
and performed video editing for the “International Model United Nations of Middle East and North Africa” event.

Participated in FITUC

Jul.2017

At the 29th edition of the “International Festival of Casablanca University Theater, Morocco,” I served as the stage manager for lighting and sound.

Participated in FITUM

Jul.2017 & Aug.2015

Designed the event magazine, flyers, and posters, and provided
media coverage as a photographer and videographer for the 16th and 17th editions of the “International University Theater Festival of Monastir, Tunis.” Also, attended as decoration coordinator for the 17th edition.

Creative Fuel
  • Photography: I enjoy capturing moments and exploring new perspectives through my camera lens.
  • Videography: I like creating videos and using storytelling techniques to convey messages and emotions.
  • Gaming: I enjoy playing video games as a way to relax and challenge myself.
  • Art: I have a passion for various forms of art, including painting, drawing, and digital art.
  • Traveling: I love exploring new places and cultures, learning new things, and meeting new people.
  • Camping: I enjoy spending time in nature, disconnecting from technology, and experiencing outdoor adventures.

EDUCATION

Tech Foundations Roots of My Craft

Master’s Degree

2018.2019

Master’s degree in computer systems engineering –University of Batna 2 Mustafa Ben Boulaid Algeria.

Bachelor’s Degree

2016.2017

Bachelor of Information Systems and Software Engineering  – University of Batna 2 Mustafa Ben Boulaid Algeria.

Baccalaureate's Degree

2014

Baccalaureate in Mathematics

Digital Business Card